MASS MARKET FW2022

Pulling details from Y2K Mall Goth and the on-going Cottage-Core movement, I bring you Cottage-Goth. Mixing textiles like fishnet and poplin to create unexpected textures, this collection hopes to create exciting textures possible at a mass-market price point. Take an oversized cargo pant, the epitome of aughts goth, but do them in a soft, blue and ivory toile print that references both patterned china and antique wallpaper; these become the ignition point for the collection. From there, I explored the idea of taking graphic band tees (another Mall Goth staple) and reinterpreting them as 1700s inspired stays and cottage classic puff-sleeve crop-tops which have already solidified themselves as peak 2020s fashion. What if the tiered cotton silhouettes filling racks and closets already, were done in punky neon pink or fishnet or perhaps a yellow tartan that transcends boundaries (thank you, Cher Horowitz!). Finally, mixing in a combination of bows and hardware to fully realize the aesthetic themes of the collection, while filling out each piece making them special in a market constantly flooding with garments.